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Arabian Aces

The league · Abu Dhabi T10

The world's first ICC-sanctioned T10.

Founded in 2017 and sanctioned by the ICC since 2018, the first ten-over league to carry that status. Ten overs a side, ninety minutes a match, under the lights at Zayed Cricket Stadium, Abu Dhabi.

Abu Dhabi T10Arabian Aces · Season 2026 debut

The format

Ninety minutes. Every ball counts.

90minMatch length
70%Runs from boundaries
12Days, whole tournament
10Matches per team

26 nations 581 players

Contracted since the first edition. A global dressing room.

Government-backed

Owned by the Abu Dhabi Sports Council, rights with Ashra Events, DCT Abu Dhabi partnership through 2028. Nine editions delivered, every one on schedule.

Source: Abu Dhabi T10 league format and tournament data, 2017 to 2025 editions.

The numbers

The audience is already there.

1.2B+Cumulative viewers

All-time across the tournament, television and digital combined.

342MIn a single edition

TV and digital streaming.

$512M+Tournament brand value

GSIQ valuation report.

100+Countries broadcasting

Terrestrial, satellite, digital and OTT.

19,000Peak stadium attendance

Playoffs and final.

9Editions delivered

Every one on schedule.

India & subcontinent · GCC · USA & Caribbean · UK & Ireland · South Africa · Sri Lanka · worldwide streaming

Sources: Abu Dhabi T10 published figures and the GSIQ valuation report. Broadcast markets from last season; broadcast partners renew season by season.

The global audience

Watched in every cricket market.

TV + OTT reach by market, 2025
  1. India61.68M
  2. Pakistan32.16M
  3. Bangladesh18.29M
  4. UAE & MENA12.08M
  5. UK & Ireland10.19M
  6. Afghanistan9.44M
  7. Sri Lanka7.62M
  8. South Africa & SSA6.99M
  9. Nepal5.09M
  10. Continental Europe4.08M
  11. USA & Canada3.92M
  12. Caribbean3.72M
  13. Australia2.3M
  14. Zimbabwe1.19M
  15. New Zealand1.15M
179.9M▲ 4.65%

Global TV + OTT reach, 2025 season

Digital-native fans

18 to 34s drive 65% of social interaction. Multi-screen, fast-moving and quick to convert.

South Asian diaspora

55% of the UAE's population, part of 1.5B+ fans worldwide, with real purchasing power.

Families and event-goers

Drawn by a 90-minute festival format, live entertainment and corporate hospitality.

Source: 2025 GSIQ Annual Report.

Sponsorship value

Sponsorship value, season on season.

Total sponsorship value generated by the Abu Dhabi T10, Season 3 to Season 8.

Total league sponsorship value, USD
  1. $108.2MSeason 3
  2. ▲ 43%$154.7MSeason 4
  3. ▲ 78%$275.9MSeason 5
  4. ▲ 24%$341.1MSeason 6
  5. ▲ 29.9%$443MSeason 7
  6. ▲ 14.7%$508MSeason 8
$508M Total sponsorship value, Season 8

Up 14.67% on Season 7, and nearly 5x Season 3.

Partner With Us

Source: GSIQ Report 2024.

The venue

Zayed Cricket Stadium, Abu Dhabi.

Sold-out floodlit nights, ten overs a side, and a crowd that turns over every innings. This is the stage the Aces step onto.

Format
10 overs a side, floodlit
Aces debut
Season 2026 · fixtures to be announced
Fans waving flags in the stands at Zayed Cricket Stadium
The crowd we play for · flags flying, every matchday

The field

Who we line up against.

  • Ajman Titans
  • Aspin Stallions
  • Deccan Gladiators
  • Northern Warriors
  • Quetta Qavalry
  • Royal Champs
  • UAE Bulls
  • Vista Riders
  • Arabian AcesNew

Based on the 2025 season line-up. Updated when the 2026 draw is confirmed.

Partnerships

Put your brand in front of this audience.

Three partnership categories, from the front of the shirt to the dugout and the big screen.

See Partnerships