Category 1
Principal Partner
Main front logo + upper back
- Premium LED perimeter, big screen, replay
- Dugout header and seating, toss mat, cheer items
- Up to 2 player appearances
- Mascot + match award association
GSIQ value of kit positions$4,120,344+
Partnerships · Season 2026
Wear the Aces.
Put your brand on a new franchise from its first ball. Three partnership categories, positions on every player's kit, and branding across Zayed Cricket Stadium.
Why brands buy in
What a sponsorship here gives back.
The return on a typical partnership in a league like this.
Invest
One partnership, one franchise, one approval route.
$60M+Media value equivalentper seasonExposure
Broadcast minutes across 100+ countries.
300+On-screen brand timeminutes per seasonEngagement
Clips, posts and player content that travel.
<$6Cost per 1,000 viewersvs. comparable mediaReturn
Media value, recall and reach per dollar.
35 to 45%Brand recall upliftpost-season study
Media value per GSIQ 2025 report. CPM and brand time estimated from tournament broadcast data. Recall projection based on Nielsen Global Cricket Market Report 2025.
$13.18MNet value to one franchise's partners
Total net sponsorship value delivered across TV, OTT, print and social, 2024.
38 hrsOf brand exposure
38:03:28 on screen across 7 branded locations on one team's kit, 2024.
$508MTotal league sponsorship value, Season 8
Up 14.67% on Season 7. See the league numbers
Source: GSIQ Report 2024. Franchise-level figures are from one Abu Dhabi T10 franchise's 2024 season.
Partnership categories
Three ways in. One clear ladder.
Category 2
Platinum Partner
Right chest + non-leading arm logo
- LED perimeter, big screen, replay
- Dugout header, cheer items
- Up to 1 player appearance
- Mascot + match award association
GSIQ value of kit positions$2,517,204+
Category 3
Official Partner
Leading arm + trouser logo
- LED perimeter, big screen, replay
- Cheer items
- Hospitality, sampling, concourse
- Approved team activation
GSIQ value of kit positions$999,594+
Training jersey carries corresponding positions. Subject to ADT10 2026 Commercial Rules and ASHRA approval. Packages and pricing shared on request.
What each category includes
| Benefit | Principal | Platinum | Official |
|---|---|---|---|
| Training jersey, corresponding positions | ✓ | ✓ | ✓ |
| LED perimeter boards | Premium | ✓ | ✓ |
| Big screen and replay screen | ✓ | ✓ | ✓ |
| Dugout header | ✓ | ✓ | · |
| Dugout seating | ✓ | · | · |
| Toss mat | ✓ | · | · |
| Cheer items | ✓ | ✓ | ✓ |
| Player personal appearances | Up to 2 | Up to 1 | · |
| Mascot + match award association | ✓ | ✓ | · |
| Hospitality, sampling, concourse, fan engagement | ✓ | ✓ | ✓ |
| Team social integration and approved content | ✓ | ✓ | ✓ |
| Team clip rights | ✓ | ✓ | ✓ |
Mascot and match award subject to availability. All rights subject to ADT10 2026 Commercial Rules and ASHRA approval.
The full inventory
Every position, at a glance.
Pick a position to see where your logo sits, what it gets you, and the value that position delivered to its sponsor in the 2024 Abu Dhabi T10.
Playing kit
Headwear · à la carte only
In the stadium
A
Front Chest Headline
Max 206 sq cm · Centre chest
Principal
- The single biggest mark on the kit, reserved for the Principal Partner.
- Up to 206 sq cm, centre chest, match and training kit.
- On every replica shirt sold.
- Ten LED perimeter board rotations.
GSIQ value delivered, 2024$3,140,682
B
Upper Right Chest
Secondary front logo · 64.5 sq cm
Platinum
- In every close-up and interview.
GSIQ value delivered, 2024$1,978,629
C
Upper Back
Max 206 sq cm
Principal
- Above the name and number, on every replica.
GSIQ value delivered, 2024$979,662
D
Leading Arm, Upper
64.5 sq cm
Official
- Every batting and bowling frame. Set per player by batting hand.
GSIQ value, upper$538,575
Q
Non-Leading Arm, Upper
64.5 sq cm
Platinum
- Fielding and celebration frames. Together with R or separately.
GSIQ value, per panel$538,575
R
Non-Leading Arm, Lower
64.5 sq cm
Optional add-on
- Fielding and celebration frames. Together with Q or separately.
GSIQ value, per panel$538,575
E
Trousers, Leg Panel 1
One logo per leg · Up to 64.5 sq cm
Official
- Two thigh panels, either leg. Constant exposure in the field.
GSIQ value, per leg$461,019
S
Trousers, Leg Panel 2
One logo per leg · Up to 64.5 sq cm
Sponsor's choice
- The second thigh panel. Constant exposure in the field.
GSIQ value, per leg$461,019
G
Helmet, Leading Side
Up to 38.71 sq cm
À la carte
- Worn by every batter. Front-on camera, every ball.
GSIQ value, 2024$370,561
H
Playing Cap, Leading Side
Leading side
À la carte
- Spin overs, breaks, ceremonies, fan caps.
GSIQ value, 2024$370,561
I
Helmet and Cap, Rear
Rear
À la carte
- Every rear-angle camera.
GSIQ value, 2024$370,561
J
LED Perimeter Board
Zayed boundary · about 35 to 40 m
All categories
- The Zayed boundary is fully LED, about 35 to 40 m. You get 10% of match time, your logo appearing around the ground.
K
Big Screen and Replay
Replays and decisions
All categories
- During replays, run-outs and out / not-out calls, 20% of that screen time carries our sponsors.
L
Dugout and Player Bench
24 branded seats
Principal
- Exclusive Principal Partner sponsor backdrop.
- 24 branded seats, in frame on every dugout cut.
M
Coin Toss Mat
Centre of the toss
Principal
- Laid in front of both captains and the presenter, live before a ball is bowled.
N
Cheer Clapperboards
Up to 25% of the surface
All categories
- Your mark on up to 25% of the surface, in thousands of hands.
Y
Dugout LED Header
Up to two sponsor logos
Principal · Platinum
- Full-width digital banner above the dugout. Up to two sponsor logos.
All images are for representation purposes only. Placements and sizes subject to Abu Dhabi T10 approval. GSIQ: value the position delivered to its sponsor in the 2024 Abu Dhabi T10 (GSIQ Report 2024).
Add-ons
Put your people next to our Aces.
Beyond what each category includes, player access and exclusivity are offered on request.
Additional Player Appearances
More Aces at your events, launches and store openings, beyond your category's allocation.
On request · T&C applyPlayer Image Use
Aces imagery in your own campaigns and content.
On request · Subject to individual player contracts and the player's own approvalMascot Partner
Your brand alongside the Aces mascot, in the ground and online.
On request · Mascot to be revealedCategory Exclusivity
Be the only brand in your category across the franchise.
Priced per deal, on requestDigital, content and off-venue
The partnership carries past matchday.
Co-branded post
A static post, toss, score or milestone, in a set template carrying tournament and sponsor logos.
Sponsor Zone
A branded hospitality and concourse zone, with product sampling.
Clip rights
Short highlight cuts each match on Arabian Aces social media channels, your logo overlaid.
Transport branding
Team bus and ground transport carrying your brand to and from the stadium.
Replica jersey
Sold matchday and online at arabianaces.ae, carrying kit-accurate sponsor branding on positions A, B, C, D and Q.
Fan zone
Team store presence inside the Sponsor Zone, alongside cheer items and matchday retail.
Signed memorabilia
Player-worn and signed items, each piece carrying your mark.
Player video bytes
Short-form pieces with contracted players, in line with their contracts.
All images are for representation purposes only.
Good to know
Clear rules. No surprises.
- Non-exclusive rights
- Rights are appointed by the team, so a category can be tested across the market before committing further.
- Restricted categories
- Alcohol, tobacco, betting, gaming and gambling, and unregulated financial products are not permitted.
- Surrogate brands
- Any surrogate brand requires prior approval from the Abu Dhabi T10 board.
- Premium-asset access
- The toss mat, mascots and match awards are reserved for non-surrogate sponsors only.
- Tournament approval
- All sponsors, designs and placements are subject to Abu Dhabi T10 approval, with design deadlines ahead of the season.
- Category exclusivity
- Available on request and priced per deal.
Sponsors to connect
Let's build this partnership together.
Tell us about your brand and the category you are looking at. Our partnerships team will come back with the full package and the sponsorship deck.
Or write to uspartnerships@arabianaces.ae